Does your community recognize you?
April 1, 2010
You might think your company has a great brand in your community, whether that community is one metropolitan area, or the world, and that you are fast-becoming an employer of choice. But if you look around at your team and see alot of clones, your assumption may be wrong.
Some very talented people, who don’t look alot like you, may believe your doors are locked to them. If this perception persists, your overall brand will also be damaged, and it can have devasting impact on your sales and profits too.
Branding as an employer of choice includes developing a broad pipeline of candidates and making proactive moves to diversify your talent. Developing a pipeline of diverse candidates, representative of your community at large, is not difficult, but it can become chaotic if not managed well.
The resources abound – websites, organizations, networks, etc. through which you can attract diverse candidates. A well-planned effort to channel those candidates into your applicant tracking system, onto your active job requirements, and into the interview room, should be championed by a seasoned talent acquisition specialist.
